My Role: Concept-to-Execution Design, Palette, Typography, Multi-Channel Storytelling, UI UX Builds
The marketing objective was to re-establish Shutterfly as a Valentines's Day destinations for personalized gifts. My creative avenue for the web and app channels was to curate pages with larger moments of environmental photography, playful animation and an elevated rose palette. In the first week of web and app launch the campaign page had 118k unique visits. The primary click-through of 48% of the campaign page was on the recipient categories — creative I developed for the main landing page.
Direction: Bobbie Huckleberry | Photography: Susan Dreiling | Copy: Katie Klingbeil | Illustration: Bobbie Huckleberry | Email Builds: Jennifer Rosario