My Role: Visual Identity, Art Direction, Interior Palette, Illustration, Web Design, Management, Editorial, Client Services
I was brought on board to put a visual identity to a 133-year old Newburg Building in historic LaCrosse, Wisconsin.
The patterning of the stone was the inspiration behind the logo explorations and linework of the graphics. While developing the palette I leaned on the textures and colors of the exterior, bringing hues of the brick in as the signature color, with charcoal and metallic accents.
Photography: Liz Hilton | Web Development: Joyce Growkosky