My Role: Art Direction, UI/UX Web Design, Content Development, Editorial, Print Production, B2C Email Campaigns, Social, Management of Subcontractors
Rhino Hyde, a Minneapolis-founded industrial manufacturer approached me to build their brand and find their voice, with the goal of placing them as an equal amongst their industrial peers.
After initiating a collaborative conversation on how does Rhino Hyde see themselves and their growth? Because Rhino Hyde product is engineered and manufactured in Minnesota. My ultimate approach was to lean on their homegrown culture and let the product speak for itself, field-tested, and known for serious longevity. Immediately following brand inception a 7.5% sales growth followed.
Logo & Catalog Copy: We Creative Agency | Studio Photography: Liz Hilton | Web Developer: Joyce Growkosky