My Role: End-to-end Story Telling, UI Design, Wireframing, Digital Design, Typography, Composition, Production
The marketing priority was a clean, fresh take on the significance of customized gifts that make mom feel seen and heard. Providing a wide array of how we define the mom figure in our lives, and representing a diversity of people and relationships, through rich color and that intentional moment photography. The design angle was to stay clean, bright with a cross-channel consistency and single-campaign-story-driven messaging.
Photography: Susan Dreiling | Styling: Katelyn McDonough | Design partners: Bobbie Huckleberry, Jennie Soucheray | Copy: Katie Klingbeil | Email Builds: Mitchell Green